Marketing Geek Show#48We continue the Ailsa Page roadshow with a live cross to an audience at the Business & Innovation Expo 2008 Central Coast, NSW on August 14, Mingara Recreation Club, Tumbi Umbi, for a question and answer session on web marketing.
We start with the news that Google has introduced a new search tool for SEO.
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames.
Ailsa mentions the opening up of the .com.au domain name space for Australian registered companies.
A question relating to adwords from Michael from Travelling Fit.
We mention again Google search by location for mobile devices like phones and GPS systems.
Julie Watson from Ezi Pics asks a question about SEO concepts verses Adwords strategies. We mention a blog article by Simon Griffiths that suggests 59% of online enquiries are not answered within 7 days.
A question from Gerard from Leading edge security ask a question about online payment security.
What is Paypal? Is it a registered bank? We are not sure but does it matter.
A 3D interface for social network sites by a local company in Australia Exit Reality.
Opening and closing music by Velvedene.
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15. August 2008 at 9:55 pm
Insights is great for us marketers isn’t it? It doesn’t replace keyword tools but it does cross over a bit. Where the keyword will suggest many different possibilities that will narrow the keywords you are targeting Insights will only give you the top 10. However where it has significant advantages is its geographic targeting. For example you can pick Australia or a state (unlike the keyword tool where you can only pick the country). If you do pick Australia it will break down search volumes by state so you can get some idea of where you should target, or even where you need to set up your distribution centre.
The other area that is useful is that you get a graph going back to 2004 that shows searches per month. This gives you a great idea on what is happening over time, whether there are seasonal variations and even whether you are about to enter an increasing or decreasing market. Try searching for ski to see what I means.
One thing to note is that get numbers to show on the graphs, you will need to have a Google account. You can get one of these by signing up to Gmail or many of the other Google services. However one word of caution is that these are not absolute numbers they are normalised against the highest figure (ie if the top search volume was 1000 and the months search was 700, the value would be 70[%]).
15. August 2008 at 9:58 pm
On the domain name issues, this seems to have been gradually dropping of the checks on this over time. I have been able to get generic domains for some time without any problems, but as you rightly say they do ask for business details.
19. August 2008 at 10:04 am
Dell “Cloud Computing” trademark has been turned down thankfully!
See http://www.itnews.com.au/News/82827,dell-cloud-computing-trademark-rejected.aspx for some details.
19. August 2008 at 10:27 am
Sorry to hit you with so many posts this week but I also thought you would be interested that I have just done a market survey for what was obviously Telstra. They are looking at a whole load of mobile marketing service options ranging from the horrible banner ads on their portal (why they don’t think portals are dead is beyond me), to location based push vouchers and barcodes you can take with your phone for insote discounts.
Many of these may be of interest to your listeners.