Marketing Geek Show#50
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Our 50th show gives Ailsa an excuse to celebrate the milestone.
All the way from Sydney via Skype our special guest this week is Julian Cole from Naked Communications.
Julian announces a move to a new business. A social media agency yet to be announced.
A quick Google search should be the starting point for any business getting involved in social media.
Julian stresses the need for business to engage with social media both as a research tool but also to humanise their response.
Social media can contain content about your brand or product and as such will compete online for search keywords that your prospective clients will use.
Julian talks about social media etiquette.
The CEO of a very large company personally emails a customer regarding technical concerns relating to the product.
Phil mentions Shazam and the ability to sell music downloads from audio soundtrack.
Opening and closing music by Velvedene.
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This was interesting but mostly because it’s very easy for any small company to set up.
Instead of using Google every so often (and probably forgetting at the crucial times), set up Google Alerts on your name, so you get emailed with anything new that’s coming in.
While you are at it also set alerts up for your competitors so that you can see what they’re doing, and take advantage of any problems they may have.