Marketing Geek Show#60Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Click to play podcast.
We are winding down a bit towards Christmas and beginning to drink a little more.
We have a bit of a rant about spam filters and how spam and the filtering is getting in the way of email communication.
We ask about Magento and wonder if this open source eCommerce application is a goer.
Green Click propose that you click on links to save your carbon emmissions.
Opening and closing music by Velvedene.
Get album now using iTunes
Feed URL
4. December 2008 at 11:50 am
I think you may be underestimating the spam problem when you are talking about turning filtering off. Estimates from large companies are that 98% of incoming email is spam, they therefore really need good filters.
What always surprises me is how poor some of these filters are. You are totally right that your message should get through and probably poor set up is the only excuse from those companies!
When you were discussing alternatives, the problem is often that many of these are not allowed in the corporate environment. Also if they don’t use them as standard, your message still won’t get to them.
As a way of preventing internal spam, Twitter or the corporate version Yammer, seems to be starting to be taken up. However that may be a long road.
As you are probably aware IM is big for younger generations too. This has the advantage that it restricts who you can get messages from so solves the spam issue. However at the moment there is not many corporate environment that allow IM. My feeling is that this will change in the near future as younger people demand it (and increased efficiency is proven from the lack of spam).
In short, there is no easy solution, especially when an IT department just decides to block anything and everything that could possibly be spam. Hopefully things will change in the future though.
Lastly as a side note for SME’s. If you are being spammed try routing your email through gmail with an auto forward to your final destination. Gmail is probably the best spam filter there is, and you will create yourself an easy to search backup of your email at the same time.
19. December 2008 at 9:59 am
I thought that this link to 2008 spam links might be useful info:
http://www.crn.com.au/News/91455,spam-to-hit-record-levels-in-2009.aspx