Marketing Geek Show 69
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On the first day of winter in Melbourne Phil and Ailsa discuss what an RSS feed is and how the technology can be used for marketing.
Phil discusses some possibilities for communication of RSS feed data.
How Twitter and Tweetdeck fits in to the RSS feed maze.
We discuss Twitter Etiquette in relation to social media marketing.
What may be the cause of a website disappearing? The mysteries are revealed and tips to stay online.
Bad website of the week that displays every single technical error you should avoid.
Then Ailsa and Phil just rabbit on until they stop!
Opening and closing music by Velvedene.
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Hi Phil & Ailsa,
We all love Twitter – even if it’s just for the pure simplicity of it – who’d have thought 140 chars of text could say so much? Not only that but it’s a bit cool too – you only have to navigate around their site to realise that it’s run by a light-hearted bunch who are probably still pinching themselves over the success of their blindingly low-tech endeavour.
Long may it continue I say, simple and blindingly low-tech (but still ‘tech’) endeavours are just plain fab in my book and I’m busy racking my brains to come up with the next one – wish me luck!
I think it’s always useful to leave behind something of value when I comment on blogs, so here’s some Twitter Facts and Figures – you know you love ‘em!
1. 1,382% year-over-year growth in February 2009.
2. Total unique visitors grew from 475,000 in February 2008 to 8,000,000 (Eight million) last month.
3. Twitter is the fastest growing member community site for the month of February.
4. Zimbio (240%) and Facebook (228%) were the second and third-fastest growing online communities.
5. Twitter is not just for kids: In February 2009, adults ages 35-49 had the largest representation on Twitter – almost 3 million unique visitors from this age group (almost 42% of the entire audience).
6. 62% of the audience access Twitter from work only, while only 35% access it only from home.
7. It’s all about mobile: In January 2009, 735,000 unique visitors accessed Twitter via their mobile device.
8. The average unique visitor went to Twitter 14 times during the month.
9. They spent an average of 7 minutes on the site.
Keep it up Phil and Ailsa, I look forward to your dulcet tones as I walk to catch my ferry to work.
Ginny
I like the new site design, very clean!
I thought I would leave a message for Phil as you mentioned that you bet nobody uses Mail for their RSS feeds! Well, you have probably guessed by now that I do! I have to say that I’m not sure whether I like them in Mail or Safari better. In some ways segregating them makes the amount of content slightly easier to take. I do like the way Mail makes them easy to scan through though, so you can take out a lot of the rubbish from Digg.
The real reason for the comment was that it might be worth mentioning structured data and Google Squared in the show. I see this as being an area where small business can make some ground on big business purely because their websites are not so large and are therefore more flexible. Marking products up as products for example will allow Google and other sites to take your content and repurpose it easily without losing the context. That means that you may be able to move from just your site selling your product, to hundreds of sites.
Googd to see I am not the only commentor this month. It is worth looking up the Twitter founders though, as they are actually very savvy guys who have already made millions on the net. I must look up Zimbio too as I have never heard of them! Maybe 240% from a low base is not that big in actual numbers. The Twitter numbers suffer a bit from that too. Growth rate is high, but i terms of actual numbers of people signing up Facebook has still been much bigger (last time I looked).