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This week Ailsa and I discuss Search Engine Optimisation and Google Adwords or other sponsored links.
We dissect in detail what SEO might involve and suggest perhaps the use of a professional for this on your site.
Adwords can be handled personally but again there are advantages in using a trained professional.
Also helpful is a spot of Google Optimisation and a simple A/B testing kit for your site to assess text and call to action styles and text.
If you are wondering if you should DIY or hire for any of these services and you wish to ask Ailsa, use the “Ask Ailsa” link and she will email you back an opinion.
Opening and closing music by Velvedene.
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Thu, Aug 27, 2009
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