Marketing Geek Self help marketing podcast for new technology communication.

Premium Themes for Wordpress

Marketing Geek promotes sensible cost saving solutions for small business.  We also believe that every business is different and one size doesn’t fit everyone.  Recently we have been promoting Woo Themes as a good option for businesses who are using WordPress and what a really good looking site with excellent functionality.
Unlike a powerpoint template which [...]

Guidelines for permission based email marketing

Why do I need permission?
Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide.
Besides that, wouldn’t you rather be talking to people who you know are interested in what you have to say?
Who can I send email to?
People who have specifically signed up through your website
For example, by ticking a [...]

Mistakes people make in content management

In todays web environment most businesses begin the task of web content management with little knowledge of the problems
Copy and paste from word
Issue: You end up with weird formatting and word wrapping
Solution: Paste copy without formatting, remove lines or type directly into interface. Use paste from Word dialogue box in Wordpress tools.
Links [...]

How to link domain and email

Our first help sheet is one prepared by Ailsa.
Promoting Your Website Address with email address.
A simple but often overlooked practice of managing domain based email addresses.
Marketing Geek information sheet No1
Promoting your website address
Email was invented before the internet and as such systems have evolved in a way that does not always work in the best [...]

Twitter downtime (a German perspective)

Ailsa on customer loyalty

In The Daily.com.au Ailsa gets a story on customer loyalty.
You don’t get loyalty from customers by setting up a plastic loyalty card scheme….“Here’s the ‘secret’. Customers will keep coming back if their needs are being met … they don’t chop and change for no reason,” she said.
She said common mistakes made in the “pursuit of [...]

Domain name squatting

Just a total rip off by the Mob at Network Solutions.
Whatever you do, avoid doing a Who-is lookup that uses Network Solutions before you try to book a domain.
This story from Command Line Warriors.

Inbox Zero. Merlin Mann

This is a video of a talk at Google given by Merlin Mann.
“Advanced common sense” approach to creating a simple, manageable system for dealing with large amounts of email. One of several clever observations, which certainly applies to me, is that those of us who started using email in the early 1990s (or earlier) developed [...]