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This week is a show dedicated to Social Media, Social Networks.

Should your business get more involved?

What social media site or sites should you go with?

How will it help and who should be adding content?

10 rules of Twitter introduce the terms Twanker and Twidiot at Social Media Today.

Also a small story on Credit Card security Verification for online trading and a response to the recent ABC show on 4 corners regarding general internet security and unencrypted WIFI networks

Opening and closing music by Velvedene.
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This week Ailsa and I discuss Search Engine Optimisation and Google Adwords or other sponsored links.

We dissect in detail what SEO might involve and suggest perhaps the use of a professional for this on your site.

Adwords can be handled personally but again there are advantages in using a trained professional.

Also helpful is a spot of Google Optimisation and a simple A/B testing kit for your site to assess text and call to action styles and text.

If you are wondering if you should DIY or hire for any of these services and you wish to ask Ailsa, use the “Ask Ailsa” link and she will email you back an opinion.

Opening and closing music by Velvedene.
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Ailsa starts with an overview of the geeks strategy and it’s role in marketing.

WordPress 2.6.2 update for open registration security.

This week we get into beta testing of Woopra stats analytics application.

Ailsa asks what the iPhone can offer to small business owners. It may be worth looking at just in terms of search by location.

What the F*** is social Media. A great slide show to explain to the boss what this stuff is all about.

Opening and closing music by Velvedene.
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Our 50th show gives Ailsa an excuse to celebrate the milestone.

All the way from Sydney via Skype our special guest this week is Julian Cole from Naked Communications.

Julian announces a move to a new business. A social media agency yet to be announced.

A quick Google search should be the starting point for any business getting involved in social media.

Julian stresses the need for business to engage with social media both as a research tool but also to humanise their response.

Social media can contain content about your brand or product and as such will compete online for search keywords that your prospective clients will use.

Julian talks about social media etiquette.

The CEO of a very large company personally emails a customer regarding technical concerns relating to the product.

Phil mentions Shazam and the ability to sell music downloads from audio soundtrack.

Opening and closing music by Velvedene.
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