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	<title>Marketing Geek &#187; Sponsored links</title>
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		<title>Marketing Geek Show 76</title>
		<link>http://marketinggeek.tv/Pages/2009/08/marketing-geek-show76/</link>
		<comments>http://marketinggeek.tv/Pages/2009/08/marketing-geek-show76/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 06:53:21 +0000</pubDate>
		<dc:creator>Philip</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[IT for small business]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
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		<category><![CDATA[Sponsored links]]></category>

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		<description><![CDATA[Click to play Click here to download podcast. This week Ailsa and I discuss Search Engine Optimisation and Google Adwords or other sponsored links. We dissect in detail what SEO might involve and suggest perhaps the use of a professional for this on your site. Adwords can be handled personally but again there are advantages [...]]]></description>
			<content:encoded><![CDATA[<p>Click to play</p>
<p><a href="http://media.libsyn.com/media/marketinggeek/MarketingGeekShow76.mp3">Click here to download podcast.</a></p>
<p><a href="http://marketinggeek.tv/Pages/wp-content/uploads/2009/08/Google-Optimizer.jpg"><img class="alignnone size-medium wp-image-403" title="Google-Optimizer" src="http://marketinggeek.tv/Pages/wp-content/uploads/2009/08/Google-Optimizer-300x194.jpg" alt="Google-Optimizer" width="300" height="194" /></a></p>
<p>This week Ailsa and I discuss Search Engine Optimisation and Google Adwords or other sponsored links.</p>
<p>We dissect in detail what SEO might involve and suggest perhaps the use of a professional for this on your site.</p>
<p>Adwords can be handled personally but again there are advantages in using a trained professional.</p>
<p>Also helpful is a spot of <a href="https://www.google.com/accounts/ServiceLogin?hl=en-AU&amp;service=websiteoptimizer&amp;continue=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fsiteopt%2F%3Fet%3Dreset%26hl%3Den-AU&amp;utm_campaign=en&amp;utm_source=en-ha-apac-au-google&amp;medium=ha&amp;term=website%20optimiser">Google Optimisation</a> and a simple <a href="http://">A/B testing kit </a>for your site to assess text and call to action styles and text.</p>
<p>If you are wondering if you should DIY or hire for any of these services and you wish to ask Ailsa, use the &#8220;Ask Ailsa&#8221; link and she will email you back an opinion.</p>
<p>Opening and closing music by Velvedene.<br />
Get album now using iTunes<br />
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<a href="http://www.marketinggeek.tv/Podcast/podcast.xml">Feed URL </a></p>
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